I am a results-driven, creative hands-on digital leader with an established track record of significantly driving eCommerce business performance through optimized digital marketing strategies. A deeply experienced digital creative growth marketing executive who specializes in brand storytelling, customer engagement and multi-channel commerce. A powerfully curious digital strategist and change agent, I have a talent for building consumer-centric organizations and developing and retaining “Best in Class” teams.
Focus: Hands-on, Shopify, Custora, SalesForce, SEO, SEM, Brightedge, Reflekion, Taboola, Heapanalytics, Criteo, Customer Experience, Social Marketing, Digital Marketing, Brand, Personalization, CRM, Lifecycle, Multivariate Testing, Performance, Leadership, Strategy, Marketing Optimization, Talent Development, Programmatics, Loyalty and Customer Service. Hands-on expertise in using usage of wire-framing, visual design and prototyping tools (Axure, Sketch, InVision, Adobe Creative Cloud – Photoshop, Illustrator, etc.) – for detailed design, process, methodology, tools and standard deliverables from a Design lifecycle perspective.